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Dove star walk for breast cancer research
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Frequently Asked Questions
Dove and the NBCF

1
Why has Dove chosen to support the National Breast Cancer Foundation (NBCF) in Australia?

Dove shares the same caring and optimistic values as the NBCF with a fundamental commitment to make a difference to, and improve women's health and wellbeing. One in 8 women in Australia will be diagnosed with breast cancer by age 85, and this statistic can only be reduced through research into prevention and cure by the NBCF. Dove is proud to be able to support their ongoing and positive work.
2
What are the financial implications of this partnership?

Dove is a Platinum Partner of the NBCF and is committed to donating a minimum of $100,000 per year for the next 3 years. 2% of the RRP of all sales of the limited edition Dove Pink bar, Pink body wash and Pink deodorants will go directly to the NBCF within Australia to help fund research for prevention and cure.
3
Other than the Dove Pink products in-store, how is Dove supporting this partnership?

The Dove Pink partnership with the NBCF is not only being amplified in-store with the pink packaging and NBCF logo recognition, but is also being supported via print media executions in women's magazines and a dedicated PR campaign.

Dove Pink will also be supported on radio and online as part of the existing My Dove website experience and in the Dove Pink Star Walk to be held on the 25th October 2008.